Medallia is based in San Mateo, California, and provides Software-as-a-Service (SaaS) Customer Experience Management (CEM) and Enterprise Feedback Management (EFM) software and services to hospitality, retail, financial services, high-tech, and business-to-business (B2B) companies internationally. In addition to the San Mateo headquarters, the company also has offices in Buenos Aires, London, Melbourne, New York City and Sydney.
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Overview
As part of a Customer Relationship Management (CRM or Social CRM) program, Medallia's cloud-based Customer Experience (CX) software platform captures voice of the customer feedback across Web, social, mobile, and contact center channels, analyzes it in real-time, and provides action workflows to executive, central and front-line teams for customer satisfaction, customer loyalty, Net Promoter scores and overall business performance.
Medallia provides a platform for survey, social, text, written and online feedback. The software analyzes feedback from Facebook, Twitter, and other major review sites (e.g., TripAdvisor) alongside solicited feedback data from surveys and contact centers. In addition to social media feedback and analysis, as well as mobile feedback and engagement, capabilities of the company's product include survey creation and management, text analytics and dashboarding, and direct goals and action management.
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History
Founded in 2001, Medallia's founders were motivated to start the company after consulting to executives of Fortune 500 companies about consumer-company relationships. In 2017, the company was ranked #7 on the Forbes Cloud 100 list. Kampyle was acquired by Medallia in October 2016.
Funding
As of August 2014, the company has received $105 million from Sequoia Capital in three rounds of venture funding (2012: $35 million; 2013: $20 million; 2014: $50 million).
See also
- Customer Experience (CX)
- Customer Feedback Management Services
References
Further reading
- "Meet Medallia: Enterprise Unicorn". Bloomberg.com. October 12, 2015. Retrieved July 24, 2017.
External links
- Official website
Source of the article : Wikipedia
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