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Visual Interactive Voice Response is conceptually similar to voice Interactive voice response (IVR) but with the addition of visual menus to enhance the experience. The user interacts with a visual interface by touch or click commands on his mobile or computer screen. The technology can be used either on a mobile device app or directly over the web. Visual IVR can be used for companies to interact with their monthly customers, providing electronic billing and other information through a single access point. It can overcome inherent challenges in mobile app adoption. Visual IVR can also utilize video as a part of its interface, sometimes referred to as Video IVR. The Visual IVR was patented in 2009
Video Visual Interactive Voice Response
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Source of the article : Wikipedia